The goal of the project is to investigate how can AI/Machine Learning can be utilized in behavior analysis in order to anticipate market trends to automatically pre-optimize market activities.
Explanation of topic question:
We’re looking for a solution where AI/Machine Learning can be used to optimize and produce market activities, with main focus on AdWords/Search, display ads and paid social media (producing optimized ads). The market activities should be set up automatically in chosen channels (through APIs). Content, in addition to market channel selection, should be decided based on what the system has learnt from trends within the market and predicted user behavior of the target audience.
This work is expected to be carried out in collaboration with Lighthouse8, who'll provide a detailed use case as well as the data sets.