2.1 Introduction to the Studies
Before embarking upon presentation of the studies, a brief background and
an outline of the structure of the presentation are provided.
During the last half of 1994 and first half of 1995, three projects involving
enterprise modeling were run in the Statoil petroleum company. Although
differences in size, context and overall objectives, they had at least
one characteristic feature in common: Belief in enterprise modeling as
a means to gain understanding of aspects of the Statoil corporation or
parts thereof. Figure 2.1 provides an illustration of time span for the
three projects (VPT, Gazz and PA30), in addition to the main empirical
study undertaken as a part of this research project (TEK-S, to be discussed
in chapter 6).
Figure 2.1: Time span of relevant parts of projects used for
The four projects and their main objectives are:
The VPT and TEK-S projects used the phrase enterprise modeling explicitly.
In PA30, they denoted the equivalent activity process mapping, and
in Gazz, they referred to their activity simply as modeling the gas
production chain or creation of mental images, depending on
the perspective of the actor. Still, all the projects are doing enterprise
modeling according to the description in section 1.3.3.
VPT -- Creation of value across organizational and disciplinary borders
Enterprise modeling of the Statoil value chain related to the Norwegian
continental shelf, arguing for new and improved ways-of-working across
PA30 -- Process plant 30
Enterprise modeling as an activity in a large restructuring project
at a Statoil-operated gas processing plant, conducted in order to have
an overall view of business processes before changing them.
Gazz -- Gas logistics
Development of an enterprise modeling software tool to be used for
holistic and strategic thinking concerning Statoil's gas business.
TEK-S -- Technology strategy
Enterprise modeling as an aid in both development and dissemination
of a corporate technology strategy. Further discussion of TEK-S is found
in chapter 6.
2.2.2 Presentation of the studies
The projects VPT, PA30 and Gazz are described according to the following
Observations are not analyzed to any significant degree in the current
chapter. Analysis is done as theory or additional empirical evidence is
incorporated at a later stage. Hence, the presentation is mostly descriptive,
intending to give an account of enterprise modeling practice in three different
projects. Theories of enterprise modeling and related activities are left
for chapter 3.
Background and overall objectives of both the project and their
application of enterprise modeling. In addition, an outline of how the
project was studied is provided.
Products from the project, i.e., characteristics of the enterprise
models and other related artifacts that were created.
The project organization, in particular related to the modeling
Methodical aspects of model development and dissemination (the enterprise
Problems and particularities of enterprise modeling, either as perceived
and expressed by project participants or as observed during the studies.
The roles played by the three initial empirical studies in this research
project include being means to explore the problem domain, improve the
researcher's sensitivity (Strauss and Corbin, 1990:42), training in field
work (Yin, 1989:65ff) and finally as a supplementary source of observations
on enterprise modeling practice. Still, the three projects are of subordinate
importance as compared to the TEK-S project, mainly due to lack of focus
and depth in data collection. Hence, the three projects are more like pilot
studies than full studies (Yin, 1989:80ff).