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New Media Art for Interactive Campaigns

New Media Art for Interactive Campaigns

Wednesday 16th of March, the New Media Art and GeoDesign villages presented their experts in teamwork projects related to global water challenges. The villages have co-operated with the Liv Arnesen Foundation (LAF), to help the YourExpedition project.

The goal of the YourExpedition project is to reach 2 million classrooms and 50 million youth with information about the global water crisis. The project makes an effort to engage with youth by means of technology and a tailored educational methodology.

Professor Letizia Jaccheri was the leader of the New Media Art village, and PhD candidate Alexander Nossum (from the Deparment of Geomatics) led the GeoDesign village. Letizia's village focused on the use of new media art as a tool for increasing the awareness of the global water issues among school children. The information provided by the artworks should in turn inspire and educate the audience.

A jury (Liv Arnesen, Alexandra Angeletaki, Hanne Dahlen, Arnfinn Rokne, Marit Sørumgård, and Anders Christensen) evaluated the villages' projects, and stated that all products created were of high quality and have potential for use.

Four groups were nominated for the final evaluation:

  • The Waterpulk – Group 3 GeoDesign
  • Vannskap – Group 2 New Media Art
  • Stories om water – Group 2 GeoDesign
  • Thirst – Group 4 New Media Art

The winner of the competition was The Waterpulk project by group 3 GeoDesign.

The Waterpulk project created a product, which can be made from easily available materials. The waterpulk was designed to help the population in Haiti by increasing the volume of water a child can bring home. Instead of carrying small amounts of water, a child can easily drag a large and heavy water bottle home. The concept is explored in this video of the waterpulk (YouTube).

Photos from the EiT presentation (Flickr)


By: Kai Torgeir Dragland     Published: 18.03.2011     
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