The nature of decision-making is changing drastically, both in personal lives and in the business sphere. An increasing amount of decisions are now based on insight that is generated through analytics. Despite this, often individuals are faced with cognitive-overload, conflicted views, or biases that result in non-adoption of insight. This project will be done in collaboration with the Big Data Observatory (https://www.observatory.no) and involve designing a study protocol and collecting and analyzing neurophysiological data (eye-tracking and electroencephalography) from study participants. This will be done with the help of an expert in such tools.