Predicting Social Media Personalities, Values and Ethics

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Several models can be used to find out how users’ social media networks, behaviour and language are related to their ethical practices and personalities, Such models include Schwartz’ values and ethics model and Goldberg's Big 5 model that defines personality traits such as openness, conscientiousness, extraversion, agreeableness and neuroticism. The thesis project would investigate applying such models to social media text and how the user personalties are reflected by the social networks that they participate in and develop.